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Step2 chooses Marcus Thomas
3/4/2008

The Step2 Company, LLC, Streetsboro, Ohio, has named Marcus Thomas, Cleveland, as agency of record. Marcus Thomas will work with Step2 to plan and execute branding, research, creative and media projects that support the company’s marketing and communications objectives.

Agency selection was made after final candidates presented their strategic research and spec creative. Marcus Thomas highlighted its capabilities, including research, strategic and brand planning, engagement marketing, public relations, creative, interactive, media planning and buying and production. The agency will report to marketing dir. Brian Kirkendall.

Marcus Thomas Partner Mark Bachmann states, “The material that forms its products may be plastic, but what Step2 really sells is imagination. Unlike so much in our world that is pre-programmed these days, Step2 designs its children's products to facilitate open-ended creativity. We believe the company’s approach to marketing reflects that same ‘no limits’ thinking.” 

Step2 manufactures large-format, rotationally molded children's toys such as kitchens, playhouses, swing sets and sandboxes, as well as home products such as mailboxes and a variety of gardening/landscaping products. The company was founded in 1991 by Thomas Murdough, Jr., who previously founded Little Tikes. Step2 is a division of Liberty Partners, New York.

About Marcus Thomas

Marcus Thomas LLC is an $81.5 million, integrated marketing communications agency focused on audience insight, idea generation and alternative delivery. With offices in Cleveland and Youngstown, Ohio, Marcus Thomas employs 95 people. Clients include Nestlé, MTD Products Inc (Yard-Man, Troy-Bilt, Yard Machines and White Outdoor brands), Caterpillar, Step2, Libbey, Johsonite, Tarkett, Swagelok, Alcoa Wheel Products, the Ohio Lottery, Truseal, ALLTEL, Akron Children’s Hospital, Bendix Commercial Vehicle Systems, the Ohio Steel Council, among others. For more information, visit www.marcusthomasllc.com.

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