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Communicating Change
5/23/2008
Closing the perception gap with consumers remains one of General Motors’ greatest challenges. In this presentation, you'll see how the company recognized and admitted the obvious – while eliciting support from third parties.
You'll learn how GM battled misperceptions with truths in a friendly, firm and proactive way. And, as the company celebrates 100 years in the business, you'll discover the GM’s vision for the future and hear how it is communicating industry leadership in a new world marketplace.
GM’s John McDonald will also talk about the upcoming national PRSA conference being hosted October 25-28, 2008, in Detroit.
John McDonald has 30+ years of communications experience on both the client and agency side of the business. His current assignment is as GM’s communications manager for vehicle sales service and marketing. His background includes international hostage repatriation, plant openings, corporate bankruptcies and mergers. Prior to joining GM, he held internal and external positions with Fleishman-Hillard, and he spent 11 years in the airline business, including serving as spokesperson for Trans World Airlines during its bankruptcy organization and the crash of TWA Flight 800 in 1996.
REGISTER BY 5 PM ON THURSDAY, JUNE 5
Member = $35, Non-member = $45
Member = $35, Non-member = $45
If paying by credit card, go to www.eventbrite.com/event/107204652. Checks should be made payable to PRSA Cleveland, 28022 Osborn Rd., Bay Village, OH 44140.
NOTE: Late registrants (after 5 pm on June 5) and walk-ins will be charged an additional $5, and no-shows will be billed for the full price. Please copy this form for multiple registrants.
Get more information. Questions? Call 440.899.1112 or e-mail: prsacleveland@oh.rr.com
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