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PRSA Teleminar:
5/22/2008
TELESEMINAR
Thursday, May 29, 2007 ▪ 3:00-4:30 pm
Marcus Thomas, 24865 Emery Rd., Cleveland
$10/person
Join us for a national PRSA teleseminar!
Limited space. Register early.
Building Effective Crisis Plans
Avoid, anticipate and pre-empt mistakes during a crisis
Avoid, anticipate and pre-empt mistakes during a crisis
This intensive short course covers the strategic concepts and thinking required to develop effective crisis communication plans. Learn to identify and reduce crisis-causing risks and exposures; crisis plan components most plans miss but must have; and how to avoid, anticipate, and pre-empt the mistakes and errors that cause response failure. Learn how to involve key people in the planning process to build the crucial management and employee buy-in necessary for ongoing readiness. The public’s increasing expectation of accountable ethical and moral behavior by leadership during crisis response will also be discussed.
Effective crisis plans:
• Incorporate sensible, sound thinking and strategy.
• Get the first few minutes/few hours of a crisis right.
• Manage media coverage, public concerns and victims from the start.
• Involve management meaningfully in planning, response and readiness.
• Accommodate the foreseeable patterns of mistakes, problems and distractions.
Effective crisis plans:
• Incorporate sensible, sound thinking and strategy.
• Get the first few minutes/few hours of a crisis right.
• Manage media coverage, public concerns and victims from the start.
• Involve management meaningfully in planning, response and readiness.
• Accommodate the foreseeable patterns of mistakes, problems and distractions.
INSTRUCTOR: James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president, The Lukaszewski Group Inc., is an expert in crisis management and strategic crisis response. Many consider Jim to be the strategist’s strategist and one of the founders of modern crisis communication management techniques in America. He is a national practice leader in crisis communication response counseling. His newest book, “Why Should the Boss Listen to You? The Seven Disciplines of the Trusted Strategic Advisor” was published by Jossey-Bass in February 2008.
Register by Friday, May 23 at 5 pm to:
Kate Eidam – keidam@robertfalls.com or 216.696.0229, ext. 23
No shows will be billed.
Special thanks to our host
Marcus Thomas
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