PRSA Cleveland - Business & The Media Program
Business & The Media: Using Engagement Marketing and Communications to Accelerate Your Business
REGISTER NOW: http://prsaseptember18-eorgf.eventbrite.com/
Tuesday, September 18
11:30 AM Registration
Hilton Garden Inn, 1100 Carnegie Ave.
*Thomas Mulready, coolcleveland.com
*Dominic Litten, president of the Cleveland social media club
*Leigh-Anne Dennison, former social media specialist for Jo-Ann Fabric and Craft Stores and now marketing manager for the Cleveland Institute of Music
Moderator: Jessica Baker, vice president of digital media Falls Digital
Each comes to the conversation from a different perspective
Mobile. Social. Word-of-Mouth. Buzz. Engagement. As marketing and PR professionals, these are terms we hear every day, but what is the right approach to take when building a brand? Also, do tried-and-true traditional tactics like media relations still play a role in helping to increase awareness?
Join PRSA Greater Cleveland Chapter and The Press Club of Cleveland on September 18th as we define what we mean by "engagement" and talk about building relationships with the media in today's fast-paced information world - from face-to-face, to mobile, to social.
Sponsored by Falls Communications, Goldstein Group Communications and Dominion